TELLING ONE'S STORY IS ART
“The best leaders know that direction alone is no longer enough. The best leaders are storytellers, cheerleaders, and facilitators.”
/ Jack Trout
03.
Content Production
MAXIMISE YOUR VOICE
SOURCE: GWI (@3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM.
Content diversity
There are many different points of access to your audience's attention, both online and offline, and the more your brand can leverage, the more visible it will be. For this reason, it is important to communicate in a variety of different formats, using different types of content. Images, photographs, videos, audio, books and other texts can all help to convey the brand's messaging. Our specialty is the design and production of tailor-made content, varying it according to the platform chosen for dissemination.
KEY POINT:
To increase the chances of being found by your target audience, your brand needs to be present not only in the right place at the right time, but also in the right format.
AMPLIFY YOUR VOICE
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS
A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM.
Brand Discovery Sources
Most potential customers are looking online for information about your brand and its competitors. This does not mean that offline media should be archived. Rather, regardless of the type of content you choose to invest in, it’s important to remember that today's consumers are arriving at a point of sale better prepared than ever. So, make sure you provide valid, continuous and easily available information about your brand. They’ll thank you for it.
KEY POINT:
Today, effective communication cannot be separated from the so-called new media and requires constant and regular diversity of content.
DO WHAT YOU DO BEST
Multitasking VS Specialization
The multi-channel and multi-format approach to communication requires a very broad range of skills. Few wineries have the necessary resources in-house to capture and share its message in textual, visual and audio format. The risk is an effort – reward imbalance. Relying on an agency capable of producing content in any format and knowing how to reach its target audience is essential.
KEY POINT:
Consistency of action and a clear vision for all communications.
CONTENT CREATION MEANS NOT JUST TELLING THE STORY OF A WINERY, BUT ALSO KNOWING HOW TO SHARE THAT STORY IN THE CONSTANTLY EVOLVING SOCIAL MEDIA LANDSCAPE.
Telling one's story is an art, but its application is a science. It requires inspiration and creativity, but also in-depth research and constant updating.
