FIND YOUR VOICE
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
/ George Berkeley
02.
Social Media
LET'S FACE REALITY
SOURCES: KEPIOS ANALYSIS: COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS CNNIC: BETA RESEARCH CENTER: MEDIASCOPE: OCDH: ARAB SOCIAL MEDIA REPORT. TECHRASA: CAFEBAZAAR.
Social Media timeline
A website is no longer enough. Social media is now the place where trends are born. Being present provides an opportunity to create your own style but above all to consolidate the perception of being in step with the times.
KEY POINT:
The world of wine is changing. The increasing demand of digital communications forces us to take a position.
SOCIAL MEDIA IS FOR EVERYONE
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM.
Social Media User Persona
Some still believe that social media is dominated by a younger audience not relevant to the wine sector. On the contrary, platforms have evolved over the years to attract diverse audiences of all ages and areas of interest. A careful strategy of active presence among these communities not only allows brands to reach new customers, but also offers them the opportunity to consolidate their reputation, to engage with the target audience and to establish direct relationships with consumers.
KEY POINT:
Most of your current and potential customers are already on social media. It’s up to you to adopt the right strategy to grab their attention.
SOCIAL MEDIA AND THE REAL WORLD
SOURCE: GWI (Q3 2023). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM.
Daily Time Used on Social Media
KEY POINT:
For your brand, not being on social media means losing visibility and giving up opportunities to promote and build brand loyalty.
The most effective approach is to delegate as little as possible to third parties. The more social media becomes part of the company, the easier it will be to communicate with ease.
Learning the language and techniques of social media is now a core skill that must be internal to any company, not least wineries.
